As you would expect, Michael Bungay Stanier’s book The Coaching Habit is all about how to be a more effective coach. Part of becoming a more effective coach involves understanding how the brain works so that you can understand how the people you coach are going to learn and react in certain situations. To help demonstrate the importance of knowing how the brain works, Bungay Stanier references Josh Davis and his colleagues from the NeuroLeeadership Institute and their model known as “AGES”. Specifically, Bungay Stanier focuses on the “G” from AGES.

G stands for Generation, and commenting on knowledge generation, Bungay Stanier writes, “Advice is overrated. I can tell you something, and it’s got a limited chance of making its way into your brain’s hippocampus, the region  that encodes memory. If I can ask you a question and you generate the answer yourself, the odds increase substantially.” What is important…